Content Marketing involves the creation and sharing of quality content for consumption on Social Media avenues such as Facebook, Linked In and Instagram. This works to promote your business and generates interest in your products or services.
Benefits of Content Marketing
• Marketers who prioritize blogging are 13X more likely to see positive marketing ROI. • Content marketing not only boosts SEO results , it also fuels your other marketing efforts. • Content marketing generates traffic, conversions, and leads for your brand. • Content marketing creates long-term, sustainable results.
Features of Content Marketing
• Targeted Audience: As opposed to traditional advertising that may be more focused on marketing to new customers, content marketing mostly targets your current customers. • Provide Value: Every piece of ‘content’ you create must work to inform, educate and/or entertain your target audience. • Generate chatter: Get the conversation going about your business and generate organic traffic. • Increase Profits: Content marketing increases traffic to your sites while building a relationship with your audience.
